Wednesday, April 25, 2007

Dynamic List Building Strategies - Quick Start Marketing Plans

Welcome to Part 2 of the Quick Start Action Plans

Generating wealth through adsense revenue and affiliate programs have become the most popular strategies online. With good reason, earning additional and in many cases substantial income using these methods has become common among online marketers and business persons.

In our first lesson we covered the benefits and challenges of choosing Adsense as a strategy for earning income. I suggested that you begin by starting your own blog, website or social networks as a easy vehicles to begin your online business.

Is it true, that if you "build it, they will come"? Maybe in cliche world but not in the world of online marketing.

Sorry, I just don't ascribe to the teaching that if you start a blog or website, fill it with adsense and offer a great product that masses of people will automatically come.

I do however believe that if you deliver valuable content and take simple steps to attract the right crowd, they absolutely will come. In internet terms, that is called list building or web traffic development.

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Traffic Strategies

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Today, you learn 3 simple ways to drive traffic to your sight. Each strategy is worthy of your undivided attention. To that end, I will introduce all three today and will proceed over the next three days to provide details on how to get started with each one.


Article Writing

After finding a target audience that is hungry for the information that you provide, you now have to satisfy that hunger. There is no simpler or more cost effective way to do that than to write articles that answers their questions and offers new insights.

It won't cost you one penny and you will only spend approximately 1 hour of your time to write the article (that time will decrease as you get better) You can produce a 400 - 600 word article that attracts your target market like flies at a picnic (ugh! okay not a pretty visual but you get the point).

You don't have to be an academic scholar to write these articles. Though they should be grammatically correct you are providing the education and insight in an area that you reader has never been exposed to. You are now seen as the teacher, the educator, the leader for your audience. If you don't have all of the answers, they don't know that. Simply write what you do know in a reasonably intelligent and

After completing your articles you will submit them to free directories, articles submission sites and even link exchanges with other sites. I'll show what you need to do to attract the attention of the search engines and your target audience.

Link exchange

Don't be mistaken, exchanging links with other sites will not get you hundreds of clicks. When your link is posted on a growing number of relevant sites ( I'll explain why that is the NUMBER #1 thing that you have to understand when exchanging links) your popularity increases with the search engines and subsequently your rank increases.

This strategy alone will not drive massive traffic to your site, but coupled with other strategies it will be very effective. Follow the step suggested in the Action Plan below to get prepared to move forward this week.

If I can give you one warning, DON"T sign up with a site that automates this process and promises you thousands of links overnight until you read the post this week.


Viral Marketing

Here's something that you can implement within the next five minutes. If you are a student of online marketing than you are familiar with viral marketing. It is, in my humble opinion, one of the most effective ways to grow your business.

Not only does it have the potential of spreading the news about your great site like wild fire, but because it uses friends to tell friends, readers who are referred

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This can be added to your blog, website or social network within 5 minutes

http://www.tellafriendgenerator.com/

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After you sign up you will get an email that provides simple html code that can be placed on your website. You will have a choice of choosing text or picture links. The picture will appear with a message inviting your visitor to share your page with three friends. The lead email should be filled out if you want to received a list of the emails that are submitted. This will help you to build your list if you want to send them a thank you note for visiting and invite them to subscribe.

To see how this click the picture with the invitation to refer others in the top left column of this blog.

If you want to place it on each of your sites (and you should) you have to sign up for each site separately. You can sign up as many times as you like.I've been looking for a viral generator for several weeks. This is the first free one that I've found that is simple to place and also very effective.

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Action Plan

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1. Register with article submission sites.

  • http://www.submityourarticles.com/
    • Remember, we'll discuss in detail on Monday, how to write articles that demand attention, increase your traffic and position you as an expert to your readers.

      2. Register with a reputable link exchange site

      I suggest that you register with this site but be wise about how you use it. This week, I'll explain the down side to exchanging links and how if you're not careful, it will cause you to be black balled by the search engines.

      3. Register your blog with feeders and blog directories

      Consider these services your own person "town cryer". These are the tools that will get announce your site and new information each time you update. There are a few keys that I'll point out that many people overlook that will help you to grow even faster.

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      In lesson 4, we will discuss in detail steps to get started, advantages and reality check for writing articles that will quickly build your list.